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Your website will determine if customers interact with your business is now a statement of the obvious, and it is worth emphasising.
According to Forbes ‘Half of internet users say that they use website design as a factor to formulate their opinion on a business’ ( Source: Forbes)In today’s digital age, your website serves as the main interface between your business and potential customers.
Your website's design, functionality, and content are pivotal in how customers view your business. Here’s why your website matters and how you can ensure it leaves a positive impression.
Studies show that it takes only about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. On top of this ‘88% of online users won’t return to a site after a bad experience’ ( Source: Forbes). This means that you have one very short window of time to capture a new customer, or they may never return.
This snap judgment is heavily influenced by the visual appeal and user-friendliness of your site. If your website looks outdated, is difficult to navigate, or takes too long to load, you risk losing potential customers before they even have a chance to learn about your products or services.
The design of your website should reflect your brand’s identity and values. A clean, modern design can convey professionalism and trustworthiness, while a cluttered, outdated layout might suggest the opposite.
Investing in high-quality images, a qaulity colour scheme, and a well-thought-out layout can significantly enhance your site’s visual appeal.
There are many templates out there that will deliver the basics of good web design, but you will need a web design partner if you want to have a more bespoke look and feel.
With more than half of all web traffic coming from mobile devices, ensuring your website is mobile-friendly is no longer optional—it’s essential.
‘In January 2024 mobile devices excluding tablets accounted for nearly 60 percent of web page views worldwide’ (Source: Statista). This percentage is growing and is likely to be dominant in the near future.
A responsive design adapts to different screen sizes and provides a seamless user experience on smartphones and tablets, preventing potential customers from leaving in frustration due to poor mobile navigation.
User experience encompasses all aspects of the end-users’ interaction with your company, its services, and its products. A website that is easy to navigate, with intuitive menus and clear calls to action, helps users find what they need quickly and efficiently. This positive experience can significantly impact their perception of your business.
Website loading speed is allso a crucial factor in user experience. According to Google, 53% of mobile site visits are abandoned if pages take longer than three seconds to load (Source: Google). Ensuring your website loads quickly not only improves the user experience but also boosts your search engine rankings.
Your website content should be clear, concise, and compelling. The visitor to your site wants to read content that tells them what they wat to know and quickly.
The website should effectively communicate your value proposition and guide visitors towards taking desired actions, whether that’s making a purchase, signing up for a newsletter, or contacting you for more information. High-quality, relevant content also enhances your SEO efforts, making it easier for potential customers to find you online.
A well-designed website can significantly enhance your business’s credibility. Including elements such as customer testimonials, case studies, and accreditations (like SSL certificates or industry awards) can help build trust with your audience.
An informative blog, detailed product descriptions, and an easy-to-find contact page also contribute to establishing credibility.
Your website should be a true reflection of your brand’s personality and values. Consistent branding across all pages helps create a cohesive experience for visitors and reinforces your brand identity. From the tone of your content to the style of your visuals, every element should align with your overall brand strategy.
Your website will determine if customers interact with your business
Your website is more than just an online presence; it’s a powerful tool that can shape how customers view your business. You only get one chance to create an impression, so you want to put your ‘best foot forward’
By investing in a visually appealing, user-friendly, and content-rich website, you can create a positive first impression, enhance user experience, build trust, and ultimately drive business growth. Remember, in the digital world, your website often serves as the first and sometimes the only point of contact with your customers. Make it count.
Say Web Design are a web designer based in Newquay. We are digital experts and can produce affordable high-quality websites for SME’s anywhere in the UK. Please get in touch if you need help developing your site.
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