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Website design is key to engaging potential customers is now a statement of the obvious.
A well-designed website is now a crucial must have for almost every business. It is normally the first port of call for potential customers who are making a decision, so you need to ‘put your best foot forward’.
According to Forbes ’The average time spent by a website visitor on a single page is 54 seconds. This duration is an important consideration for businesses and website owners looking to engage their target audience and keep them on their site for longer’ ( Source: Forbes). Visitors are not going to stay long unless your website look appealing and has good content.
On top of this ‘The average conversion rate for e-commerce websites is between 1.84% and 3.71%’ ( Source: Forbes). Hopefully a well-designed website can achieve better than this low %. Visitors are not going to transact with you if the site does not look good and functions well.
Whether you're a startup looking to make your mark or an established company aiming to refresh your online presence, finding the right website designer in the UK can make all the difference in getting visitors to stay for longer than 54 seconds and then transact with you.
Let’s look at some of the aspects of finding a website designer in the UK who can help you deliver.
Before you start searching for a website designer, clarify what you want your website to achieve. Consider the following questions:
By having clear goals and an agreed budget, you can better communicate your vision to potential designers.
There are several avenues to explore when searching for website designers:
Freelancers are a possibility and can be cost effective. You should be able to see a portfolio / review history of their work, and this will help with the decision.
You can get fix price quotes from most freelancers but if you go outside the agreed parameters, this will cost more.
This may be a good solution if you have some experience with previous web design. If you want more support, then you will probably need a web design partner who will usually provide more support.
If you prefer a more structured approach, consider hiring a web design agency. Agencies typically have a team of professionals, including designers, developers, and marketers, which can provide a comprehensive service.
You should always review their portfolio of previous work and follow up on references where possible. You should also read Google and other sources of reviews for feedback.
Once you have discussed your goals, you should discuss and agree a budget for your project.
Website design costs can vary widely based on experience and complexity. Some designers charge a flat fee, while others may work hourly. Make sure you understand what is included in the price, such as:
Always get a written agreement that outlines the scope of work, deadlines, and payment terms to protect both parties.
Finally, take time and trust your gut feeling. Choose a designer you feel comfortable with and confident in. A good working relationship is crucial for the success of your project.
Website design is key to engaging potential customers and you are likely to need a good web design partner as set out above.
Say Web Design are a web designed based in Newquay, Cornwall and London. We are digital experts and can produce affordable high-quality websites for SME’s anywhere in the UK. Please get in touch if you need help developing your site.
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