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Whether you are in a small market town or in London, good web design is now a must have if you want to succeed in the 21st Century.
Gone are the days where you could get away with a token online presence. Your audience will now expect a certain minimum level online even if you are a small or medium sized business.
The minimum requirement will vary a lot and will depend on the type of business and what you are trying to achieve with your online presence.
If you are a local business and are primarily targeting a local audience, then you will require a site focused on local information and issues. For example, if you are a local restaurant group, your audience will expect to see menus, opening hours, a booking system, a contact us section and maybe news about special events. The focus is relevant and targeted at your audience.
If you are targeting a wider national audience, then the minimum requirements will be very different. It is likely that you will transact on your website so the minimum requirement will also include Ecommerce, and detailed information about goods and services. You will also need to keep the website up to date with any changes and special offers.
There is also a lot of common areas that all websites now require as a minimum. These include.
There are many other aspects of website design which will get picked up during discussions wit your website design partner.
Now that you have decided on the minimum requirement and any extras, you need to consider what keywords to use in your site that will attract the right traffic to your site.
You may already know some of the keywords and phrases that will work best but it is advisable to do research to see what keywords/ key Phrases are working in your marketplace. A good starting point is to look at your competitors’ websites and see what is working for them. You might also consider asking your web design partner to help with keyword research.
You will want the images and videos to fit with the look and feel of your site. It is important that you agree this at the planning stage.
The images and videos will say a lot about your identity, so it is worth spending time on this.
You may design your own artwork and designs, or you can acquire images for your website at modest cost.
Good web design is crucial whatever the size or location of your business so make sure you chose the right Website design partner.
Say Web Design are digital experts who can develop an affordable website for you. We can deliver web design from Cornwall to London.We are based in Newquay but can cover a wide geography in the UK. Why not get in touch and see if we can help.
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