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How does a small business in Somerset get found on Google is a challenging question. It really applies to all small businesses in the 21st Century.
You look at your larger competitors and the task can seem daunting. But fear not, there are ways to approach to approach this issue which can help a small Somerset business to succeed.
Improving a websites visibility will require you to look at a number of areas:
You may have and Web design partner maintaining your site. If so, you should develop your plan with them and agree the targets and budgets up front.
Let’s have a look at some of these plans in more detail.
The best way to undertake this review is to start using a website review tool. There are many sites available that will undertake this crawl for you.
This should indicate where there are errors and areas for improvement. This will include for example where tags or meta descriptions/ tags are missing. They will give you a clear action plan for improving you site in Google’s eyes.
Get these issues out of the way early on so they don’t interfere with your progress.
Have a close look at your competitors at an early stage and find out how they are performing. What is their web strategy and what works for them.
Their strategy could be a mixture of approaches including organic content (including Images and videos), social media sharing, and pay per click.
What approach is working and what are their most valuable keywords. This will help you to define areas to build into your own plans.
What type of content are they producing regularly. Is it a blog or news section and how regularly do they add content. Have them adopted their approach to take account of Google’s Helpful Content algorithm?
There are many facets to consider in developing your approach. Let’s look at some of the questions you need to consider.
After all these efforts and having set the targets, you should measure and review how you are performing.
If you are looking for a web design partner in Somerset or anywhere in the UK, then Say Web Design are always willing to help. We are digital experts who deliver affordable websites. We are based in Newquay, but our coverage includes Cornwall, Devon, Somerset and Gloucestershire. Why not get in touch
We can help you answer the question 'How does a small business in the Somerset get found on Google'
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