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How can web design help to boost your organic traffic is a question that often arises.
Let’s have a look at some the main ways that web design can help.
Your target audience will be searching the internet to find the specific information that they need. They will be using a range of keywords and phrases to frame questions which they are likely to put into a Google search bar.
The more specific you can be the better. For example, a search like “best website software” brings up 3.8 billion results. Alternatively, “affordable website design for SME in Cornwall and Devon” has 474,000 results. You will have a much better chance of being found if you use a more focused set of key phrases.
Good web design will involve research for the keywords that your target audience are using to find you and your competitors. This will help to drive organic traffic to your site.
Google has recently added an algorithm called the Helpful Content Update where the focus is on “People First Content” and not content written for search engines.
The Google article states “The helpful content update aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well” ( Source : Google)
Your website design needs to allow for you to add content that is helpful to your audience and can be updated at regular intervals. Adding regular content is a facility that should be built into your design such as newsletters, blogs, and videos.
When your website is created and set up, the technical SEO set up like page speed, sitemaps, robots.txt and many other issues will be created. The set-up is important to Google and how it sees and ranks your web site.
As time progresses, and you add more content or Google makes a change, then this could have an impact on your technical SEO. It is important to keep an eye on the performance of your website.
Good web design will structure your site so that you optimise your site and satisfy what Google is looking for. To monitor progress, you can look at your performance in your Google Search Console ( See Google). Alternatively, you can work alongside your web partner to maintain your site in good condition.
The saying that ‘a picture paints a thousand word’ was coined in 1911 as is still true today.
Using images in a creative way in your design should help you to convey your messages in a more concise way and use less space in your website.
To engage your audience, you need to capture their attention so using engaging image should help especially with first impressions.
The images need to fit with your brand image and messaging but there are plenty of art services or choose from which are not expensive to use.
To get the best result from your design , you are likely to need a web design partner.
Say Web Design are digital experts who can develop an affordable website for you.
Why not get in touch and see if we can help.
You might also like to read some of our other helpful articles. Just click the link below to read.