From Bude to Penzance a good website is now a must have

For businesses from Bude to Penzance a good website is now a must have if they want to prosper in the 2020’s.

The scale and rate of change in consumer behaviour is accelerating to such an extent that a good web presence is a minimum for every business even if you are an SME. This applies whether you have e-commerce or not since potential customer will expect a minimum amount of information about you to be easily available online.

According to Statista “As of January 2023, the United Kingdom had approximately 66 million internet users in total. Meanwhile, there were 57 million active social media users as of the reported period, which accounted for over 84 percent of the total population.” ( Source Statista)

This percentage is growing over time and the scale of E-commerce is also growing. Just ask any business on the Hight Street and you will quickly learn about the change that is going on.

What is needed is a good online presence which helps your business to become visible to an online audience and hopefully encourage them to transact with you.

Website design does not have be difficult

Unless you have your own technical people, then you will need a good website partner to help you navigate through the setting up or updating of your website.

A lot of new websites will make use of templates which are readily available. There are templates for most business sectors which means that you will not have to go through the pain of creating a whole new website structure. This will also help with the budgeting for your project.

Once you have the basic structure of the design, it is important to work on personalising your look and feel.

Website design needs to show who you are

Getting the design to show who you are is down to words, images, videos, and links that you use in the site.

If you have business logos, colours, fonts and imagery, then make sure that you use them on the website to communicate with your visitors and potential customers.

You want to end up with a site that looks professional and give confidence to your audience. Your website partner will help you to navigate this as you progress.

An about us section is important part of most websites. Try to tell the story of who you are and where your business comes from. If you have any business accreditation, this this is the place to mention it. You could also add logos to the home page if it helps potential customers to have trust in your website. For example, if you have e-commerce on your site which used PayPal or similar, then this will be helping to build confidence.

Website design can be affordable

Website design does not need to cost the earth and can be affordable so long as you are well prepared. Here are a few tips to keeping your costs under control:

• Use a template (as noted above) where possible.
• Plan the website as much as possible so avoiding an excessive number of drafts.
• Keep in simple.
• Choose your website partner wisely.
• Set a budget at the start but be realistic.

Get help with your website design

There are many aspects to website design which we discussed above but you are likely to need help.

If you are looking for a web design partner, then Say Web Design are always willing to help. We are digital experts who deliver affordable websites. We are based in Newquay, but our coverage all of the UK. Why not get in touch

You might also like to read some of our other articles. Just click on the link below to read.

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