e-commerce is becoming a must have for a growing number of businesses
Posted on 31st October 2023
The ecommerce landscape is changing rapidly, and e-commerce is becoming a must have for a growing number of businesses and this includes small and medium sized businesses.
According to Forbes “By 2026, 24% of retail purchases are expected to take place online” and It’s clear that turning your business into an - venture is more than just a fad. It’s a great long-term investment, especially if you hope to scale. "(Source: Forbes).
If you are to succeed you will need to deliver a good shopping experience so that the visitors to your site transacts with you and considers coming back for more.
Let’s have a look at some of the design challenges.
Creating a good user experience
The design needs to be intuitive so that everything is easy to find and the steps through your site are obvious.
Keeping it simple is something that sound easy but is demanding to achieve. This is where time spent at the design stage is crucial. Each step needs to be considered and tested.
The design look and feel needs to have consistency in look and feel so that it targeted at your target audience. For example, the look and feel for an audience of under 16’s will be completely different to the look and feel for an audience of over 60’s.
Communicating trust from your website
Communicating trust to a visitor can be achieved by designing a professional looking site that looks good.
As yourself a simple question- If I look at my website, would I give my personal details including payment information. Try it out on people you know, and trust and you will see if the design is working.
There are other parts of your design which will help to build confidence and trust. Here are a few ideas:
· Add customer testimonials.
· Used trusted logos where possible. These could be membership of trusted associations for example.
· About us- Tell a story about the business and try to build an understanding of who you are.
· Nice easy to follow Contact information.
· A clear returns policy.
· Easy to follow delivery information.
Some of the above may be in the footer of your site but make them easy to find.
e-commerce sites must be mobile friendly
Being mobile friendly is no longer a choice. It is a must have for all sites with or without ecommerce. Having a responsive website is also a major factor in how Google views your site.
According to Statista “mobile e-commerce sales reached $2.2 trillion in 2023 and now make up 60 percent of all e-commerce sales around the world” ( Source:
Statista) . This is a growing trend and will impact on business of all sizes.
Get help with your e-commerce development
e-commerce is becoming a must have for a growing number of businesses and you will probably need a partner to help you to navigate through the design and implementation
If you are looking for a web design partner anywhere in the UK, then Say Web Design are always willing to help. We are digital experts who deliver affordable websites and can help SME’s with the development of e-commerce websites. We are based in Newquay, but our coverage includes the whole of the UK. Why not get in touch
You might also like to read some of our other articles. Just click on the link below to read.
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