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Can web design partners help SME’s get found online is an issue for all business and SMEs in particular.
In today’s digital-first world, having a strong online presence has become mission critical. For small and medium-sized enterprises (SMEs), competing with larger businesses and capturing the attention of potential customers can be daunting. This is where partnering with a professional web designer can make all the difference. By leveraging expertise in design, functionality, and search engine optimisation (SEO), web design partners can help SMEs stand out online and thrive in competitive markets.
Your website is often the first interaction a potential customer has with your business. A well-designed website can establish trust, communicate professionalism, and engage visitors from the moment they land on your homepage. But you don’t have much time to create that first impression.
According to Forbes ‘Most users form judgments within 50 milliseconds of viewing a website, with 38% leaving the site altogether if they deem it unattractive' ( Source: Forbes).
Web designers specialise in creating visually appealing and user-friendly websites that reflect your brand’s identity and values. This ensures your site not only captures attention but also encourages visitors to explore further and take action, whether that’s making a purchase, asking a question, or signing up for a newsletter.
Getting found online is one of the biggest challenges SMEs faces. A website, no matter how beautiful, won’t serve its purpose if it’s buried on the fifth page of Google’s SERP (Search Engine Results Pages).
Web design partners understand the importance of good SEO and can optimise your site to rank higher in search engine results pages (SERP) with Google and other search engines. From advising on the structure of your content, incorporating relevant keywords and creating mobile-friendly designs to improving site speed and building backlinks, your web design partner can ensure your website meets search engine criteria and attracts organic traffic.
According to OFCOM 'In May 2024, 75% (3 hours 15 minutes) of the time spent online per day by UK adults, across smartphones, tablets and computers, was on a smartphone’ ( Source: OFCOM). As a result, having a mobile-friendly website is critical if you want to want to be found.
A responsive design ensures your site functions seamlessly across all devices, whether it’s a smartphone, tablet, or desktop computer. Professional web designers have the technical know-how to create adaptable layouts that provide an optimal user experience, helping you reach and engage with more customers.
Running an SME often means you are always busy working on the business and in the business. Trying to design and maintain a website on your own can be time-consuming and detract from other essential business activities. Partnering with a web design company allows you to focus on your core operations while experts handle the technical aspects of your online presence. Your web partners can also provide ongoing support, ensuring your website stays updated and secure.
A professionally designed website can significantly enhance your credibility. Customers are more likely to trust a business with a polished and functional online presence than one with an outdated or poorly designed site. Web design partners can incorporate features such as customer reviews, case studies, and clear calls to action that build trust and encourage conversions.
In a crowded market, differentiation is key. A web design partner can help your business stand out by creating a website that is not only visually stunning but also strategically aligned with your goals.
Collaborating with a web design partner is a smart investment for SMEs looking to enhance their online presence. From improving visibility to creating a seamless user experience, professional web design can be the key to unlocking new opportunities and driving business growth in the digital age.
If you are looking for a web design partner in Cornwall or anywhere in the UK, then Say Web Design are always willing to help with affordable designs that deliver. We can deliver good Web design ideas that are mobile friendly and don’t cost the earth.
We are based in Newquay, but our coverage includes all part of the UK. Why not get in touch and discuss your requirements.
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