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Businesses in Worthing need a good online presence to grow whatever their size. Gone are the days when a strong online presence was only needed by larger companies.
Customer now do a lot of research online before making a purchase so if you are not visible to your target audience, you will miss a lot of opportunities.
“In recent years, it has become increasingly important to the consumer to read up on a product, business, or service before spending any money. In 2021, nearly 70 percent of online shoppers typically read between one and six customer reviews before making a purchasing decision. Less than one in ten shoppers did not have a habit of reading customer reviews before buying.” (Source: Statista). The 70% in 2021 is likely to have increased.
Once you have got past the review stage, potential customer will look for information about your business and will expect you to have helpful information about your business presented in an appealing format.
Let’s have a look at some of the aspects of creating a good online presence so that find you and want to transact with you.
There is nothing worse than a badly designed website that is over-crowded with information and difficult to use.
Potential customers make value judgements based on their online experience. They want to see a site with a clear identity as to who you are and easy steps if they want to interact with you. This is sometimes called ‘UX’ or user experience.
For an early-stage business, there is a very large choice of templates to suit almost every business. Do some research early on and see what formats fit with the identity you want to create. Have a close look at the web presence of your competitors. There is no need to re-invent a good idea when you can adapt an existing one.
As you grow you can move onto a bespoke website design that can deliver something more unique.
There are a number of aspects of SEO (Search Engine Optimisation) that need to be set up correctly if you are going to attract attention on Google.
The technical SEO is all about the architecture of the site. Issues like page load speed are influenced by the way the site is set up. Your tech partner or tech team will have determined this at an early stage. If you want to see how your site is performing, have a look at your Google Search Console and you will be able to see if there are any warnings messages from Google.
The ‘On Page SEO’ concerns the content on your website. Have you written helpful content that includes the main keywords or key phrases that your target audience is searching for? The content on your site also needs to be clear an easy to follow. It is worth spending time on this since you want your site visitors to read the content and then interact with you now or in the future.
There are many other aspects to good SEO, so it is a good idea to take advice when deciding on the structure of new content.
Say Web Design are a web designer based in Newquay. We are digital experts and can produce affordable high-quality websites for SME’s anywhere in the UK. Please get in touch if you need help developing your site.
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