CALL US : 0203 637 6510
Businesses in Plymouth need a strong web presence if they are to appeal to a local and wider audience for products and services. A strong presence will help to attract new customers and enhance credibility
Let’s at some of the steps in establishing a strong presence online.
Ensure that your website is visually appealing, easy to navigate and mobile/tablet friendly.
To achieve this, you will need to work closely with your web partner. The site must convey your business or brand identity through words, images and videos.
Have a close look at your competitors, especially the ones that you know are performing well and see what it is that makes them appealing to visitors.
You could also consider the multitude of website templates that are available and use them as a guide.
The content on your website also need to reflect your identity so it is worth spending time writing high quality content that potential visitors will value.
Writing content that is engaging will require you to have clear description of your customer profiles so that you can write content that hits the target. Questions to consider include:
For example, a website targeted at teenagers will require you to communicate in a way that targets them. It could be an idea to get some teenagers involved in the creation of your content.
If you also want Google to find your website, then you must ensure that your site contains as many the relevant keywords in your content that are being used by your target audience. Defining these keywords take time and effort but it’s well worth it. Please also bear in mind that Google will rank your site higher if you provide what they describe as ‘Helpful Content’.
Helpful content is defined by Google as follows:
“The helpful content system aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well” (Source: Google)
If you are selling goods and services online, then it likely you will need E Commerce functions in your website.
These functions are readily available but must be easy and fast to use. Talk to your web partners about this at an early stage so that it is built into your web designs.
Even if you are a large and growing business, you should consider having a local SEO plan.
This means including local keywords in your content and possibly have pages targeted at a local audience. You should also claim your Google My Business listing. Go to https://www.google.com/business/ where can create a free Google profile.
Businesses in Plymouth need a strong web presence and are likely to need a web partner that is affordable to achieve this goal.
If you are looking for a web design partner, then Say Web Design are always willing to help with affordable designs that deliver. We can deliver good Web design ideas that don’t cost the earth.
We are based in Newquay, but our coverage includes Plymouth along with all part of the UK. Why not get in touch and discuss your requirements.
You might also like to read some of our other articles. Just click on the link below to read.