CALL US : 0203 637 6510
An SME in Bournemouth needs a good website to get found is a statement of the obvious. If you look at the trends today, the amount of business online is growing significantly all the time. All business and especially SME’s need a website and Bournemouth is no exception to this trend.
According to Statista “The United Kingdom (UK) has the most advanced e-commerce market in Europe. In 2023, the country is expected to have nearly 60 million e-commerce users — leaving only a minority of the population as non-digital buyers” ( Source: Stastista)
A good website does not have to cost the earth so long as you find a web design partner who can create or upgrade your website at affordable rates.
Looking outside London for web developers is probably the first step in this process.
Set yourself a sensible budget at the start and make this budget known to your web partners. That way you will avoid mis-understanding a later stage.
Responsive design ensures that your website is mobile and table friendly and is a minimum requirement.
The Google crawlers do not look favourable on your site if it does not present well on a mobile device.
You may also need Ecommerce on your website, but it is important to build this into your plans at the start. It can be expensive to change your mind at a later stage and have to make a lot of design changes.
When you engage with your web partner you should ensure that the SEO is set up in a way that optimises your website. This includes meta tags, headings, content, and technical like speed of loading.
It takes time to define the correct content to use in each of these areas but it is time well spent. Your web design partner should have tools to help you look at the keyword trends in your area of business. You may already have a good idea of which keywords are working from your Google Search Console and Google Analytics.
You should spend time at this stage researching the main keywords that you and your competitors are being found under. Looking at your competitor’s website in details is always time well spent.
There is nothing worse that landing on a website and then leaving because there is no call to action. The call to action could be a simple ‘Contact us’ function or it could be a discount offer for first purchase along with many other ideas.
A well-designed website builds trust with visitors. You want to feel confident that they are dealing with a professionally run business.
An SME in Bournemouth needs a good website to get found and will need a good partner to deliver it in an effective and affordable way.
Say Web Design are a web designer based in Newquay. We are digital experts and can produce affordable high-quality websites for SME’s in Bournemouth and the rest of the UK. Please get in touch if you need help developing your site.
You may also like to read some of the other articles we have written. Just click on the link below to read.