A website re-design can add value to your business
Posted on 6th December 2022
During the Pandemic people and businesses became much more dependent on tech to communicate and carry out commercial transactions. Since the end of the Pandemic this trend has continued to grow to the extent that a good website is now crucial to almost all businesses.A website re-design can add value to your business especially if you want to attract new customers.
The first point of online contact that your potential customer will find is your website, so it has become the shop window for your business. Your shop window needs to attract attention and have content that will encourage potential customers to make the effort to interact.
So how good is your website and how do potential customer react to it?
Is it time for a website re-design or replacement. Let’s look at some of the issues you might consider when making this evaluation.
Is your website out of date following Google changes?
The are many tech changes that could mean that your website is out of date and in need of a refresh with Google changes being the best example.
Google makes regular changes to its algorithms which will have an impact on how your website is found. Considering that they account for almost 93% of the search market, any changes they make must be factored into your plans.
“Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021” ( Source:
Statista)
For example, a big change in August 2022 by Google called the ‘Helpful Content update’ is worth considering. The impact of this update means that genuinely people first content will be looked at favourable. It also means that content judged to be unhelpful will be penalised. The impact of this change and other Google changes will become apparent as we progress into 2023.
A website re-design to add new technology
The improvement in every aspect of technology has advanced at a pace and will impact on the expectation of your target audience. Let’s have a look at a few of the important changes:
• Mobile friendly- Being mobile friendly and responsive is now crucial to every website. Mobile devices have grown in importance and now account for close to 60% of traffic.
“In the second quarter of 2022, mobile devices (excluding tablets) generated 58.99 percent of global website traffic” ( Source:
Statista)
• Page Speed- Google consider speed of site loading to be an important factor in how people interact with your site whatever device is being used to access the information. Google wants users to have a good experience when visiting your site and will expect your web pages to load quickly. It is easy to find out your page loading speed. If you want to self-test, go to Google’s Page Speed Insights page at
https://pagespeed.web.dev and you will get an overview of your existing site speed.
There are many other technology changes that could impact on your website. We will be writing about a wide range of issues that you should consider so watch out for our future articles.
Affordable web design can help you to improve your website
So can a website re-design add value to your business? The answer has to be a big yes.
Updating or replacing your website can be daunting so it is wise to choose a good and affordable web design partner.
Say Web Design is based in Newquay, Cornwall but we cover all of the UK with a great reputation for good service. Please
get in touch if you would like to talk to us about your website
