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Why good website design in Kent is key to success is an interesting area to consider. First let’s look at the ‘lay of the land’ in the UK.
According to Forbes ‘there are approximately 11.1 million websites registered under the .co.uk top level domain code’ and ‘around 82% of the UK population uses online shopping, which amounts to nearly 54 million people’ ( Source: Forbes)
Looking at these statistics demonstrates that the world has changed and continues to change rapidly. These changes affect all businesses and businesses in Kent are no exception.
Having a well-designed website is essential for any business aiming to succeed and this applies to all markets of all sizes.
A good website design will help to attract and retain customers but will also enhance a company's credibility and supports its marketing efforts.
Your website is your shop window to the world, so it needs to be attractive if you want to attract customers.
Like a shop window, your website is often the first interaction potential customers have with your business. A professionally designed site creates a positive first impression, conveying trustworthiness and your brand identity. In contrast, a poorly designed website can deter potential customers, and stop them from ever becoming a customer.
A well-designed website needs to deliver a positive user experience. This includes easy to follow navigation, fast loading times, and mobile responsiveness. Users should be able to find information easily and enjoy a smooth browsing experience regardless of the device they use. This is particularly important in Kent, where a significant portion of people use mobile devices to access the internet.
Good website design will help to deliver high quality SEO (Search Engine Optimisation). In particular, having good SEO will help with Google indexing and ranking of your site. Since Google accounts over 93% of search engine searching in 2024 ( Source: Statista), you should pay a lot of attention to Google’s need for quality SEO.
Good SEO includes elements such as clean code, fast load times, and mobile optimisation. By investing in good website design, businesses in Kent can improve their visibility and attract more organic traffic.
Your website is a representation of your brand. An attractive design helps reinforce your brand identity, making it more recognisable and memorable. Consistency in design elements such as colours, fonts, and imagery across all pages of your site helps build a strong brand presence. This consistency is vital for building trust and loyalty among customers in Kent.
In Kent, where many businesses are vying for the attention of the same audience, a well-designed website can give you a competitive edge.
Have a look at your competitors’ websites and this will help to set the minimum standard you need to attain. Don’t be afraid to copy and improve on what is already available.
Customers want to know what is unique about your business so make sure that you showcase your USP’s. It could be something simple like good and responsive customer service.
A professional website should display testimonials, case studies, and reviews, providing social proof of your business’s credibility and reliability. This is especially important for new customers in Kent who may be unfamiliar with your brand and are looking for reassurance from other users' experiences.
This is also often the first thing that potential customers look for so make sure it is easy to find.
Investing in good website design in Kent is not just about aesthetics; it's about creating a functional, user-friendly, and effective online presence that supports your business goals.
In Kent, a well-designed website can be a powerful tool for attracting and retaining customers, enhancing your brand, and driving business success.
Whether you’re starting a new business or looking to revamp your existing site, prioritising good website design can lead to significant benefits in the short and longer terms.
If you are looking for a web design partner, then Say Web Design are always willing to help with affordable designs that deliver. We can deliver good Web design ideas that don’t cost the earth.
We are based in Newquay, but our coverage includes all part of the UK. Why not get in touch and discuss your requirements.
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